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(RE)Education School: The Complete Real Estate Business Playbook
Welcome to the (RE) Education : Complete Real Estate Business Playbook
Meet the Creator - Darren Langille (6:15)
Introduction to the Course (3:42)
Course Layout (6:46)
SEED : Main Section
Introduction to "SEED" Concept (3:49)
SEED : Sphere of Influence
Introduction to Sphere of Influence Marketing (5:57)
3 Step Plan to Setting up your Database for Success (22:12)
Creating the Complete Sphere Marketing Plan - Setting the Stage (2:49)
Creating the Complete Sphere Marketing Plan - Basic Plan (18:47)
Creating the Complete Sphere Marketing Plan - Advanced Plan (13:51)
Creating the Complete Sphere Marketing Plan - Expert Plan (25:01)
Creating a Custom Paid Social Media Marketing Plan for your Sphere (5:59)
Ninja Hack to Upgrade your Sphere Touches on the Fly (11:03)
SEED: ORGANIC SOCIAL MEDIA
Introduction to Organic Social Media (5:11)
Best Practices for Social Media (7:27)
Pillar Content & Micro Content (11:10)
The "STAB" Strategy for putting out content (24:13)
The Simple Way to Develop Content Ideas (16:13)
Creating your Social Media Content Calendar (15:53)
Tools & Resources to create great content (12:16)
SEED : OPEN HOUSES
Introduction to Open Houses (3:24)
How to pick the right open house to host? (8:23)
Open House Marketing (19:51)
Setting up your Open House for success (12:44)
Creating a Virtual Open House that works! (12:35)
Mega Open House (11:17)
SEED : COMMUNITY FARMING
Introduction to Community Farming (6:15)
How to Pick the Right Farm (14:49)
The Foundation - Farming Domination Plan (25:02)
Taking your First Farm Listing (21:46)
Working with a Buyer in your Farm (4:23)
Finding Buyers for your Community Farm (9:26)
Advanced Farm Domination Plan (23:34)
Building Micro Farms (4:11)
Farming your own Community (8:31)
Building a Vertical Farm (Condo Building Farming) (9:58)
Turning Renters in your Farm into Future Clients (4:53)
Turning "non owner occupied" home owners into Future Clients (9:01)
SEED : DOOR KNOCKING
Introduction to Door Knocking (6:48)
Your Community Door Knocking (14:09)
Transaction Based Door Knocking (6:15)
Farm Community Door Knocking (0:56)
I have a buyer Door Knocking (11:06)
General Door Knocking (1:30)
SEED : OFF MARKET LIST
Introduction to the Off Market List Concept (5:41)
Building your off market seller list (10:03)
Building your off market buyer list (3:52)
Tips to maintaining your off market lists (6:25)
SEED : INVESTORS
Introduction to the Investor Lead Segment (2:59)
Key Concepts to Understand when dealing with Investors (29:38)
Attracting & landing investor clients (16:08)
SEED : EDUCATIONAL EVENTS
Introduction to Hosting Educational Events (9:59)
Creating a Virtual Event (22:33)
Hosting an In-person Event (13:24)
SEED : AGENT TO AGENT REFERRALS
Introduction to Agent to Agent Referrals (2:31)
How to build your agent referral list (18:33)
Turning your agent list into referral partners (16:27)
How to make your referral partners raving fans! (14:33)
How to get your sphere coming to you for out-of-market realtor requests (6:41)
SEED : VENDOR PARTNERSHIPS
Inroduction to Vendor Partnerships (3:25)
How to Build & Manage Strong Vendor Partnerships (36:29)
Becoming the "Go to" Resource for your Database with Partnerships (3:12)
SEED : TENANTS, LANDLORDS & A PROPERTY MANAGEMENT COMPANY CONNECTION
Introduction to the concept of working with Property Managers (2:50)
What is & How to Help a Tenant Buyer (12:21)
What is a & How to Help a Landlord Seller (13:23)
Creating a win win relationship with a property manager (20:59)
SEED: REFERRAL WEBSITES
Introduction to the power of Referral Websites (2:35)
SEED : PAID ONLINE LEAD GENERATION
Introduction to Paid Lead Generation (2:48)
Organizing your business to support the best conversions (15:28)
Facebook Ads Manager - Introduction (11:46)
Google Ads Manager - Introduction (20:11)
YouTube Ads Manager - Introduction (15:55)
Paid Lead Generation Ad Strategies (19:46)
Nurture: Main Section
Introduction to "Nurture" Concept (2:37)
NURTURE : Follow Up Plans
General Follow-Up Plan (6:26)
Buyer & Seller Qualify Conversations (19:00)
Paid Lead Generation - Preparing for the follow-up (9:11)
The Exact Step by Step Follow-Up Plan with Scripts
Per Lead Source - Step by Step Plans (26:25)
NURTURE: Turn your Future Client Work into $$ Today
Introduction Video to Concept (2:34)
Turning a "future seller" into $$ today (5:45)
Turning a "future buyer" into $$ today (6:57)
HARVEST : Main Section
Introduction to "HARVEST" Concept (1:34)
HARVEST : BUYERS
Setting up your Buyer Client Experience for Success (27:17)
Maximizing your time by minimizing showings (7:15)
Finding Off Market Listings for you buyer (2:51)
Winning in Competition (15:13)
HARVEST : SELLERS
Setting up the Listing Experience for Success (15:37)
Presenting a Saleable Pricing Strategy (18:28)
Creating your weekly sellers report (8:34)
How to Setup your Feedback Requests for Success (10:19)
Coming Soon Marketing for your Listing (14:53)
Listing Launch Marketing (18:59)
On-going Listing Maintenance Marketing (6:21)
How to Secure a Price Reduction (10:05)
Marketing a Price Reduction (4:29)
60 Day Market Report & Final 30 Days Action Plan (9:22)
Never Lose a Listing Techniques (8:57)
Conditionally Sold Action Plan (4:01)
RE-GROWTH : Main Section
Introduction to "RE-GROWTH" Concept (1:59)
RE-GROWTH : Current Closed Client Wrap Up
Firm to Close Plan (15:48)
Post Closing Plan (9:14)
RE-GROWTH : Create New Business From Your Closing
Introduction to Concept Video (7:02)
Marketing your Listing Solds (20:56)
Marketing your Buyer Deals (11:35)
Creating new business from other agents closings (10:02)
Own the Home Technique (18:24)
MOTHER NATURE : Main Section
Introduction to Mother Nature Section (1:30)
The Pre Annual Business Plan (14:00)
90 Day Year Business Planning Concept (10:20)
BONUS: Using the SELF JOURNAL for your 90 Day Year Plan (12:34)
Creating & Executing your Powerful Weekly Routine (18:28)
You've done it - you have completed the (RE) Education School
Final Course Video (7:35)
GENERAL RESOURCES
Pre Annual Business Planning Tool
90 Day Year Business Planning Tool
Weekly Priority Builder
Daily Activity Tracker
Daily Journal
Suite of Marketing Assets
100+ Ways Realtors Can Build Their Business E-BOOK
60 Day Listing Summary
Next Steps Action Plan
How to make your referral partners raving fans!
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